What is PPC?
PPC (Pay Per Click) is a method of internet marketing where advertisers pay a fee each time their ad is clicked. It differs from SEO in that you pay for traffic to your site rather than earn it organically, or naturally.
Google AdWords, Bing ads, Facebook ads, Twitter, Pinterest and LinkedIn all have a PPC product that may be suited to your business. Each has a unique audience and one or more of the PPC products will suit your business, and customers.
Why Your Business Needs To Start PPC Advertising!
Quite simply there is no better or cost effective way to sell more products and gain new customers than getting started with a PPC campaign.
If you want new customers today then contact us NOW!
Google AdWords Pay Per Click (PPC)
Google AdWords is the most popular PPC product and has the biggest audience reach. Google Adwords are quick to set up and you get immediate results, there's no waiting to rank like SEO.
As well as that with AdWords you can;
- Set your own spend level.
- Target specific customer audience groups, locations, time of day.
- Highly cutomisable in being able to show different ads to different audience groups.
- Your ad can appear above the organic results and include contact and location information.
- Measurable ROI.
- You only pay for results!
You can learn more about AdWords on our Google Adwords page.
Bing Ads Management
With up to 12% market share of Australian searches, Bing Ads offer a PPC product that can be used in combination with AdWords, or sometimes as a standalone product.
Campaigns including keywords, ads and bids can all be imported into Bing from AdWords meaning there is only a small additional cost over using just Google AdWords.
Although Bing Ads have a much smaller market share there is typically a lower conversion cost meaning the ROI to your business is higher.
Facebook Ads and Instagram Ads
With the largest network of any social media platform, Facebook offers unparalleled advertising reach for Australian businesses.
12 million Australians use Facebook on a daily basis and there are over 15 million active monthly Facebook users, additionally Instagram has 9 million active monthly users that can be targeted from the same Facebook Ad platform.
Using a Facebook pay per click (PPC) campaign offers highly targeted ads to specific demographics to sell your product or service.
Contact Ignite Digital to learn:
- How to reach local customers using Facebook Ads.
- How to target specific demographic groups suited to buying your product.
- How to target customers near your businesses on specific devices.
- How Facebook Ads provide your business with a measurable ROI.
LinkedIn Ads, Twitter Ads and Other Social Platform PPC Advertising
LinkedIn, Twitter, YouTube, Snapchat and Pinterest all offer pay per click (PPC) advertising and each offers a unique way for businesses to reach customers.
Ignite Digital Solutions PPC Agency can advise you on the best PPC advertising platform to suit your business.